An established home goods brand partnered with us to improve declining Amazon performance. While they had strong brand recognition, their marketplace execution lacked structure and consistency.
Challenges
- Declining revenue despite strong demand
- Poor listing quality and outdated content
- Limited advertising strategy
- Lack of performance tracking systems
Strategy
We focused on rebuilding their Amazon foundation with a structured approach that prioritized consistency, visibility, and conversion optimization.
- Listing redesign with improved messaging
- Advanced advertising funnel strategy
- Performance tracking and reporting setup
- Inventory and pricing optimization
Execution
We implemented a full account restructuring, aligning listings, ads, and backend systems.
Campaigns were optimized weekly, ensuring performance improvements and efficient scaling.
Results
- $4.2M in annual Amazon revenue
- 2.6x increase in return on ad spend
- +180% improvement in listing conversions
- Stronger category positioning and rankings
Conclusion
A structured, data-driven approach enabled the brand to regain momentum and achieve consistent, scalable growth across their Amazon channel.